Always Right On

Why we do what we do.....

We have always had an absolute love and passion for the outdoors, so why not do what you love....well that's what we said and RITON was born. RITON USA is a home-grown USA Optics Company with complete focus on the most important people ... YOU! We have experienced so many forms of customer service over the years - we knew right away that the focal point of RITON would revolve around the highest quality optics products at the most competitive prices matched with incredible customer service - because.....honestly.....does good customer service even exist anymore? Not to mention we are veteran and former federal law enforcement owned and operated - so to say we know a little bit about optics and what - as users - we expect out of them would be an understatement :).

Quite Simply -- Everything about us revolves around YOU. Our motto is: Right on Target, Right on Price and Right on Service. We promise you this.....these are not just catch phrases, they are the fundamental values for the way we run our business.

Right on Target - To us this means listening to you, it means making a quality product that will last for years to come and will always fulfill your needs and expectations. It means creating the product that you will enjoy, make memories with and come to rely on.

Right on Price - To us this means providing a high quality product that is affordable. It means selling a better product than our competition while offering it at a lower price. We know that you have a choice when picking equipment and Right on Price means giving you the best value for your hard earned money.

Right on Service - To us this means -- point blank -- never letting you down. It means if you ever have a problem with one of our products we will replace or repair it free of charge, no questions asked. It means we will address your questions and concerns in a timely manner and not rest until you are 100% satisfied.

A quick bit about us .....
Established in 2013, we are first and foremost a proud American Owned Company, in addition to that we are a Veteran Owned, Former Federal Law Enforcement Owned and Family Owned and Operated business located in sunny Tucson, Arizona.

Our commitment to YOU from us is to always be: